In a world where fast food means Subway, McDonald’s, Burger King, Taco Bell, along with mega stores, Walmart & Target, where is the market for mid-range? How is it discovered & why & how does it seem to be thriving?
Super Duper Burger seems to be the J. Crew of the fast food hamburger world, placing emphasis on a slightly ‘retro’ look & feel. Their marketing image is showcasing their products to be almost like home cooked. Signs, designed in a late 19th Century style draw attention to key marketing words such as ‘organic,’ ‘homemade.’ Even the buns have been designated as something a notch above the ordinary. It seems as if the creators of this business have, via intuition, latched on to the idea that people need places to go for a quick meal that does not have to taste nor feel as if it came from a food factory. I think this is the key to their success.
Here is the Grand Prize: Super Duper Burger With Fries & Homemade Pickles!
For desert? Unable to make up your mind? Just try it all!
This is a very nice customer service touch: They know their clientèle fits into two basic categories, both of whom tend to carry backpacks–those who dwell in San Francisco & those who are here as tourists! The hooks provided for backpacks are one of the best ideas I have seen in a restaurant!
There was no need to go all the way to Elba to find a a glowing organic soft serve ice cream cone. Super Duper Burgers has them.