What makes Super Duper Burgers Special?

In a world where fast food means Subway, McDonald’s, Burger King, Taco Bell, along with mega stores, Walmart & Target, where is the market for mid-range? How is it discovered & why & how does it seem to be thriving?

Super Duper:  is clever marketing making this work, or is it a better product?

Super Duper: is clever marketing making this work, or is it a better product?

Super Duper Burger seems to be the J. Crew of the fast food hamburger world, placing emphasis on a slightly ‘retro’ look & feel. Their marketing image is showcasing their products to be almost like home cooked. Signs, designed in a late 19th Century style draw attention to key marketing words such as ‘organic,’ ‘homemade.’ Even the buns have been designated as something a notch above the ordinary. It seems as if the creators of this business have, via intuition, latched on to the idea that people need places to go for a quick meal that does not have to taste nor feel as if it came from a food factory. I think this is the key to their success.

The pickles are not like those you find in Safeway or in other fast food restaurants.  There is a freshness about them.  They are an option, you get them yourself, if you want them, less salty, less sweet than what you might expect.

The pickles are not like those you find in Safeway or in other fast food restaurants. There is a freshness about them. They are an option, you get them yourself, if you want them, less salty, less sweet than what you might expect.

'Organic' is the word used to promote their soft serve ice cream.  Dairy Queen, take note!

‘Organic’ is the word used to promote their soft serve ice cream. Dairy Queen & all other Royalty take note!

Here is the Grand Prize: Super Duper Burger With Fries & Homemade Pickles!

The menu indicates that the burgers are cooked 'medium.' But they will depart & you can have yours well-done, if you ask.  It was very well cooked, not greasy--fries needed to be a tad warmer, but they were still nice.  And pickles are optional. If wanted, they are on a side counter.

The menu indicates that the burgers are cooked ‘medium.’ But they will depart & you can have yours well-done, if you ask. It was very well cooked, not greasy–fries needed to be a tad warmer, but they were still nice. And pickles are optional. If wanted, they are on a side counter.

For desert? Unable to make up your mind? Just try it all!

What to do when comparison shopping?  Do it all!

What to do when comparison shopping? Do it all!

This is a very nice customer service touch: They know their clientèle fits into two basic categories, both of whom tend to carry backpacks–those who dwell in San Francisco & those who are here as tourists! The hooks provided for backpacks are one of the best ideas I have seen in a restaurant!

Minimize clutter & space problems:  Super Duper has done it right! Hang your bag & enjoy your meal!

Minimize clutter & space problems: Super Duper has done it right! Hang your bag & enjoy your meal!

How to be hooked on Super Duper--detail of back pack hook device.

How to be hooked on Super Duper–detail of back pack hook device.

There was no need to go all the way to Elba to find a a glowing organic soft serve ice cream cone. Super Duper Burgers has them.

Organic ice cream takes on the air of mysticism, as Princess Melita Bonaparte, Imperial heir apparent, glows in her appreciation.

Organic, soft-serve ice cream takes on the air of mysticism, as Princess Melita Bonaparte, Imperial heir apparent, glows in her appreciation.

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